JOINing the 95% that don’t use crypto: Bridging the Gap to Crypto Adoption
The ETHCC Paris 2023 was the confirmation that our approach and vision for JOIN were right.
The ETHCC Paris 2023 was the confirmation that our approach and vision for JOIN were right.
The different conferences we attended seemed to describe each element, product, or feature of JOIN. This was not only revealing but also an opportunity to forge strong new connections with industry players and future partners. The convergences and synergies revealed were numerous.
Valentin SARRE (CTO) was present at ETHCC Paris 2023.
Billions of users are waiting: the hidden potential of Web3
This goal is a priority for us: In the near future, the vast majority of Web3 users won’t know which blockchain their decentralized application (dApp) is running on. In fact, they probably won’t even know they’re using the blockchain. Similarly, you hardly care which cloud provider hosts your Netflix application when you watch Interstellar.
All the complexity of Web3 will inevitably be hidden, made simpler by solutions like CCIP (Cross-Chain Interoperability Protocol), account abstraction, and private key management through MPC (Multi-Party Computation).
All of this will function with simplicity, seamless operation, and user-friendly accessibility, without users needing to worry about complex technical details.
The devouring complexity of DeFi protocols: The importance of an accessible interface
Complicated transfers, transactions to be validated multiple times, bridges between chains, taxes to consider, yield mechanisms to understand, hundreds of DeFi interactions to analyze for smart investing, lending platforms with their own specificities, algorithmic or stablecoin-backed stablecoins, mainnets, testnets… let’s be serious.
The crypto universe has become a science, and users don’t want to be scientists… or guinea pigs.
Unless you’re perfectly passionate and have infinite free time, you can only scratch the surface of understanding DeFi protocols.
Even purists now seek simplicity, and the recent success of projects like UNIBOT or GMX, which make life easier for LPs and traders with a rather simple but practical model, is proof of that.
The demand for simplified access to crypto is clearly present, even among purists. Users as a whole want a smooth and accessible experience. Streamlined and practical solutions that eliminate technical barriers, making crypto investment more affordable and user-friendly, are hoped for.
The goal now and for the years to come can be summed up in two words: massive adoption.
Securely invest in DeFi without the hassle
“Can you tell me how to invest?”
“I know nothing about it, can you invest for me?”
“20% return?! Here, take my money, and you handle it for me.”
If you’ve been in the cryptocurrency space for some time and have been successful, it’s highly likely that your friends and family have asked for your advice or even to manage their investments.
Now, imagine if you could simply respond:
“You can do it yourself; it’s straightforward. Just download the JOIN Smart Wallet, I’ll give you my referral link.”
With JOIN, an intuitive and secure self-custodial wallet will allow your friends and yourself to invest in DeFi without deep technical knowledge.
Far from adoption: only 5% of global cryptocurrency users
Source: Boston Consulting Group, Bitget and Foresight Ventures (2022)
In 2023, About 420 million people, or approximately 5% of the world’s population, are estimated to use cryptocurrencies. India has the most crypto owners in total, with 157.6 billion crypto owners as of 2023. The country with the second-most crypto owners is the United States, with 44.3 million crypto owners. Other top countries in crypto ownership include Vietnam with 25.9 million owners, China with 19.9 million owners, and Brazil with 17.8 million owners.
Source: www.zippia.com
However, considering the percentage of the population holding cryptocurrencies in their respective countries, the United Arab Emirates leads with an impressive 27.67% of its population, followed by Vietnam (26%) and the United States (13.22%). The Philippines and India complete the top 5 with 13% and 11.5% of their populations, respectively.
Source: www.zippia.com
So, how to reach the remaining 95%? Just as the “big four” of the GAFA (Google, Apple, Facebook, and Amazon) successfully conquered users through accessible, simple, and fun applications, the real wave of cryptocurrency adoption will inevitably emerge from an as-yet-unknown actor. The company that can meet this challenge, by making the cryptocurrency world simple and accessible regardless of users’ technical knowledge, income, or access to the banking system, will be the main architect of the next big financial revolution.
Empowering users’ financial freedom
Banks have imposed themselves so much in our lives that our hard-earned money seems no longer to belong to us.
“Do you want to withdraw? What will you do with this money?”
“You can’t transfer this amount.”
“You can’t transfer money to this company.”
“We do not endorse the purchase of cryptocurrency.”
We have chosen to change this state of affairs.
When we envisioned JOIN, our founding vision was clear for each of us: to give our users full control over their funds.
We aim to empower individuals and provide access to the most advantageous investments, thereby eliminating the numerous costly intermediaries of the traditional system.
Until now, there were only two solutions for those who wanted to break free from reliance on banks, take control of their financial freedom, and protect themselves from crises:
Keeping their cash under the mattress
Cultivating a vegetable garden
We aim to become the third way.
JOIN, US
“We’re sending a message to customers and developers, the message that we’re going to meet their needs. We’ve gone around and asked a lot of customers and businesses what they wanted, and that’s where we got our list — not from sitting around.” — Steve Jobs, 2008
At JOIN, we designed our platform primarily with our users in mind — whether you’re a crypto purist or one of the 95% of non-initiated individuals. Our commitment is firm: we scrupulously adhere to financial rules and adhere to the strictest security and regulatory standards.
We simplify the inherent complexity of blockchain to make it transparent, accessible, and universal. Of course, we will continue to explore technological advances and developments in decentralized finance (DeFi) because we are fervent believers in its revolutionary potential for the world of tomorrow. We address our families, friends, and crypto enthusiasts, as well as present and future generations.
This is where our community is born.
Let’s work together and bring in the remaining 95%!