Community Call Launch — Recap
18th September 2023 — Official launch date reveal, overall JOIN update, institutional fund presentation, a sneak peek of the Smart Wallet, introduction of new team members, and more.
In our most recent community call, Tina, Koplo, Axel, Ava, and Artshy discussed JOIN’s latest developments. They provided valuable insights into our upcoming launch date, talked about the significant events that have shaped JOIN over the past months, unveiled the official launch date, introduced some of our new team members, revealed details about our new institutional fund, and offered a glimpse of what’s in store for our marketing and development efforts over the next six months.
JOIN us for an in-depth look at our recent achievements and a sneak peek into the exciting future that lies ahead.
Watch the full AMA on YouTube now
A Journey of Innovation, Strategy, and Transparency — Unveiling the Official Launch Date
The first leg of our journey involved extensive research aimed at optimizing JOIN’s corporate and legal structure. This meticulous process was essential to establish a solid foundation and safeguard our company against potential challenges.
Following these initial steps, we embarked on defining JOIN’s branding and business strategy. We established clear objectives, outlining what we aimed to achieve within a specific timeframe. The outcome? A roadmap to success that provided the foundation for future endeavors, including the addition of new members to our JOIN team and the establishment of an institutional fund.
But our commitment to transparency and sustainability didn’t end there. It became evident during the initial fundraising rounds that we were determined to take a different approach. Rather than adhering to the traditional practice of selling tokens at lower prices to facilitate the company’s initial development, a practice that often leaves investors vulnerable, we opted for an alternative path. We established a strategic partnership with a prominent venture capital firm within the industry. The identity of this strategic partner as well as the identity of additional partners and investors will be revealed during our upcoming launch campaign.
Today, we are thrilled to announce the commencement of the official countdown to JOIN’s genesis and the release of our website.
Save the Date: October 16th, 2023, as we proudly introduce JOIN to the world.
Introducing the Latest Additions to JOIN
We are pleased to welcome two leading experts in their respective fields who will support us in our journey.
Kumardev CHATTERJEE will be temporarily stepping into the role of our CFO in the upcoming months, primarily lending his expertise during the project’s launch phase.
Pierre MALICZAK is joining us as the Head of Financial Products, overseeing our new institutional fund for an indefinite period.
Our newly formed tech team is intentionally compact yet remarkably versatile. It consists of five dedicated full-time developers, each specializing in a distinct domain: web3, infrastructure, security, mobile, and backend. What sets our tech team apart is their agility; although their expertise primarily lies in their respective fields, they are equally skilled at seamlessly transitioning to other areas as needed. This deliberate cross-functional approach empowers our team to address a wide range of challenges with precision and adaptability.
JOIN Institutional Fund
In the ever-evolving world of cryptocurrencies, we’re on a mission to change the way people invest. We place a strong focus on regulatory compliance and safeguarding client funds, and we’re gearing up to introduce an innovative platform for both retail and institutional investors.
At the heart of our vision is the creation of a top-tier investment platform. It’s designed meticulously to meet regulatory requirements while prioritizing security and transparency. An essential aspect of our approach is our firm commitment to never holding client funds, aligning with the principles of decentralized finance.
Taking a significant step forward, we’re expanding our services to institutional investors with JOIN_YIELD, an innovative yield strategy. This marks the launch of our first institutional fund, with plans to introduce more products down the road, all adhering to stringent EU regulatory standards.
Recognizing the heightened security expectations of institutional investors, we’ve invested heavily in fortifying our infrastructure. Our philosophy is straightforward: reduce risks by eliminating human intermediaries and ensuring the highest level of fund security. We’ve secured approval from the European Parliament and operate within the MiCA (Markets in Crypto-assets) sandbox framework to reinforce this commitment.
In our pursuit of excellence, we’re forming strategic partnerships with leading entities in the financial sector. While their names remain confidential due to nondisclosure agreements (NDA), their roles as investment managers, fund administrators, and legal counsel speak to our commitment to a secure and trustworthy investment environment.
Today, we proudly offer one of the most reliable architectures in the crypto space, serving both retail and institutional clients. Our unwavering commitment to regulatory compliance, security, and transparency establishes us as pioneers in the industry.
To emphasize our belief in the JOIN_YIELD fund’s potential, we’re making a significant initial investment. This resounding show of confidence is aimed at attracting other prominent players in the institutional realm once we’ve built a track record. Our extensive network is already in contact with renowned investors, setting the stage for exciting developments in the near future.
JOIN Smart Wallet
We are thrilled to introduce the first design version of our Smart Wallet, set to become the backbone of our upcoming global application. This Smart Wallet seamlessly integrates MPC and Account Abstraction technologies, with plans for effortless integration into our upcoming products. The combination of both MPC and Account Abstraction technologies represents the missing link for self-custodial global adoption. The MPC wallet stands out as the most secure and user-friendly solution in the crypto space, while Account Abstraction simplifies DeFi and Crypto by allowing users to pay gas fees in any type of token on any EVM (Ethereum Virtual Machine) chain.
Product Development Overview
In recent months, we’ve dedicated our efforts to enhancing the JOIN_YIELD DeFi strategies, JOIN_YIELD Vaults, and JOIN_YIELD for institutional offerings. At present, our primary focus revolves around the streamlining of our operations through the merger of MPC and Account Abstraction, effectively eliminating complexities. Looking ahead to the coming months, we’re thrilled to unveil plans for the integration of a Banking module. Our ongoing discussions with strategic banking partners are aimed at finding the perfect match — those dedicated to safeguarding user funds and aligning with regulatory requirements (including a banking license). Furthermore, we’re gearing up to introduce an array of cross-chain products, marking the next phase in our dynamic evolution.
Marketing Overview
1. The Upcoming Launch
This campaign marks the beginning of our vision, and we are excited to introduce it to the world through the launch of our official website.
2. Introducing JOIN_YIELD
JOIN_YIELD, our inaugural feature, is in development and closely tied to Sandbox approval. We’re eagerly anticipating its introduction.
3. The Mobile App Launch
Our most substantial campaign on the horizon is the launch of our mobile app, designed to enhance the crypto experience for users on the move.
Connecting at Conferences
In November, we’ll be present at Binance Week in Istanbul, an event that brings together thought leaders from the crypto industry. In February, we’re excited to participate in “Catalyst” in Lisbon, a hub of innovation and networking.
Regarding our branding, we hope you find our logo to be a compelling homage to “The Matrix” and its central theme of choice, mirroring the decision Neo must make between the simulated world and the harsh reality outside. In a similar vein, we draw parallels to the choices individuals face in today’s world, where they can opt for the traditional path or embrace the crypto realm. Our logo encapsulates this duality, while our choice of contemporary and dynamic colors further underscores the energy and relevance of our brand.
In terms of our brand image, our goal is to craft a slightly unconventional and vibrant identity. Our graphic elements aim to elicit a sense of nostalgia and positive emotion by tapping into generational references. The Matrix-inspired logo is just the beginning; we have more exciting elements in store for our communications that you will soon have the pleasure of discovering.
Some words on the Website: In the initial version, our primary objective was to convey JOIN’s vision as clearly and simply as possible. At the core of our project lies the concept of empowering users through non-custodial accessibility, and we made sure to emphasize this fundamental principle. We wanted visitors to the website to not only grasp the features but also understand their impact, ensuring that anyone considering JOINing us has a comprehensive understanding of their potential investment. Just like in any relationship, trust is built on a clear and transparent vision.
The forthcoming JOIN Website 2.0 will take a deeper dive into our offerings, particularly the banking services through our banking partner, as well as our commercial packages. Our focus will prominently shift towards the app itself, presenting a more detailed and comprehensive view of our platform’s capabilities.
Stay tuned for the launch of our second website version, which is scheduled to coincide with an exciting campaign planned for our official Mobile App launch.
Our marketing strategy is more than just a plan; it’s a ripple effect, with the crypto community at its epicenter. We’re on a mission to gradually extend the benefits of our application, not only to seasoned crypto enthusiasts but to their friends and family, and even those who have yet to explore the world of cryptocurrency.
In the initial phase, we’re focusing our efforts on crypto users. Collaborating with well-known influencers, participating in crypto community AMA sessions, and making our presence felt at major crypto events are just a few of the avenues we’re exploring. Combined with the impact of our first referral program, our goal is clear: onboard as many crypto users as possible to form the bedrock of our project, igniting the epicenter of our shockwave effect.
Our token launch will also play a pivotal role, incentivizing individuals to JOIN us and experience the game-changing potential of our app.
As we move beyond these initial steps in our marketing plan, we’re already considering the creation of a JOIN Academy. This educational initiative will introduce and support new users venturing into the world of crypto, but this exciting development is on the horizon.
Looking ahead to the coming year, our expansion plan is taking shape. While our initial focus is on rapid growth in Europe and the United Kingdom, our sights are also set on opportunities in other regions across the globe. Stay tuned, as we’re actively working on one specific region that has captured our attention, with more details to be revealed next year.